Getting It Printed: How to Work With Printers and Graphic Imaging Services to Assure Quality, Stay on Schedule and Control Costs

Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed features: * A comprehensive look at how to work with printers--everything from estimates, pricing and negotiating to trade customs and quality guidelines * Easy-to-follow explanations of the top printing processes and techniques * All of the information designers need to choose the right papers and inks for their projects * Hard-to-find knowledge about proofing, output and color Whether they're independent, in-house or students, designers will want to have this book at hand. It's the ultimate printing resource!