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Direct Marketing Executive Required for Fresher @ PPPL
Organization
Packt is a fast growing international IT book publishing company based in Birmingham, UK and Mumbai, India. We are at the cutting edge of innovation in publishing with a unique strategy of publishing highly focused books on new and ground breaking technologies.
Role
The Direct Marketing Executive (DME) is responsible for operating direct marketing relationships with Packt's customer base, primarily through e-mail. The DME will be responsible for generating revenue from Packt's growing list of contacts through the strategic organization and implementation of direct marketing messages. Packt sells its books on a print on demand basis globally and has a growing reputation as one of the leading independent technical book publishers. Reporting to the System Analyst Manager (SAM), the DME will work in a multifunctional Direct Marketing team who among them manage all aspects of product promotions, wiki maintenance and website development.
Direct Marketing Activities:
• Promote newly released books to our existing customers thus encouraging repeat orders
• Discuss with the Editorial team to identify suitable related books for promotions
• Develop a working knowledge of the topics and technologies used in our books to create effective promotions and offers
• Monitor the effectiveness of promotions, analyze the recorded data and report to SAM
• Test new ideas including alternate use of copy and methods of encouraging click throughs to our book pages
Newsletters:
• Prepare and send monthly newsletters to trade customers and consumers highlighting newly released titles, special offers on backlist titles etc
• Interact with the Products team to identify new titles for announcement
• Use the newsletter as a channel to promote our back list titles and offering intelligent discounts
• Measure and analyze the click-throughs, sales, conversion rates etc and prepare monthly reports
• Suggest and make improvements to the existing newsletter based on your analysis and research Reporting
• Prepare monthly reports on time Maintenance of written guidelines
• All processes and procedures should be fully documented. The DME will be responsible for updating these to cover all aspects of the role.
Location: Mumbai
Education: UG - Any Graduate - Any Specialization,B.A - Any Specialization, Arts&Humanities, Communication, Economics, English, Fine Arts, History, Political Science, Psychology, Sociology, Vocational Course,B.Com - Commerce,B.Sc - Any Specialization,B.Tech/B.E. - Any Specialization PG - Any PG Course - Any Specialization,M.Com - Commerce,M.Sc - Any Specialization,M.Tech - Any Specialization,PG Diploma - Any Specialization
Industry Type: Printing/Packaging
Role: Other
Company Name: Packt Publishing Pvt. Ltd.
Website: https://www.packtpub.com
Address: Packt Publishing Pvt.Ltd. 107, Marol Co-op Industrial Estate, Sagbag Lane, Off.Andheri Kurla Road, Saki Naka, MUMBAI,Maharashtra,India 400001
Email Address: [email protected] Telephone: 91-22-56987684
Direct Marketing Activities:
• Promote newly released books to our existing customers thus encouraging repeat orders
• Discuss with the Editorial team to identify suitable related books for promotions
• Develop a working knowledge of the topics and technologies used in our books to create effective promotions and offers
• Monitor the effectiveness of promotions, analyze the recorded data and report to SAM
• Test new ideas including alternate use of copy and methods of encouraging click throughs to our book pages
Newsletters:
• Prepare and send monthly newsletters to trade customers and consumers highlighting newly released titles, special offers on backlist titles etc
• Interact with the Products team to identify new titles for announcement
• Use the newsletter as a channel to promote our back list titles and offering intelligent discounts
• Measure and analyze the click-throughs, sales, conversion rates etc and prepare monthly reports
• Suggest and make improvements to the existing newsletter based on your analysis and research Reporting
• Prepare monthly reports on time Maintenance of written guidelines
• All processes and procedures should be fully documented. The DME will be responsible for updating these to cover all aspects of the role.
Location: Mumbai
Education: UG - Any Graduate - Any Specialization,B.A - Any Specialization, Arts&Humanities, Communication, Economics, English, Fine Arts, History, Political Science, Psychology, Sociology, Vocational Course,B.Com - Commerce,B.Sc - Any Specialization,B.Tech/B.E. - Any Specialization PG - Any PG Course - Any Specialization,M.Com - Commerce,M.Sc - Any Specialization,M.Tech - Any Specialization,PG Diploma - Any Specialization
Industry Type: Printing/Packaging
Role: Other
Company Name: Packt Publishing Pvt. Ltd.
Website: https://www.packtpub.com
Address: Packt Publishing Pvt.Ltd. 107, Marol Co-op Industrial Estate, Sagbag Lane, Off.Andheri Kurla Road, Saki Naka, MUMBAI,Maharashtra,India 400001
Email Address: [email protected] Telephone: 91-22-56987684
Contact
Sonal Iyengar